According to concerning statistical data to show, cupreous price 55 thousand yuan from 2 00 7 the beginning of the year rise every tons highest 76 thousand yuan every tons, the rolled steel factory price of 8 years 00 ago two months of 2 main steelworks also go up every tons tone 400 reach 500 yuan. This drove the operation cost of enterprise of Chinese home appliance to rise directly, maintaining market price case to create constant pressure.

3 it is the cost that the RMB appreciates to promote home appliance export business further continuously. 2 7 years 00, experience of RMB exchange rate appreciates quickly, year appreciate extent is amounted to 7% , exceed the market to anticipate. 2 with bearer 8 00 years civilian money exchange rate still maintains continue to appreciate posture. The RMB appreciates will cause price fall of home appliance product directly, the profit below the circumstance with fixed cost is purchased to drop in home. In addition, when the product is calculated with RMB price, the home appliance that the RMB appreciates to still bring about international manufacturer drops, weaken the competition ability of native land product thereby, affect the gain level of whole industry then.

For this, the expert says, current, exit of product of Guangdong main home appliance presents a good development state, but the situation that face is grim still, home appliance enterprise is participating in international the industry should come true to upgrade stage by stage in competition, promote an enterprise integrated competition ability, increase the proportion of product of own intellectual property in commerce stage by stage, still should strengthen at the same time depth waits in technology, capital, share with the tycoon that cross a state second the collaboration that go up, the competition that abides by industry and international market is regular, enhance the international competition ability of home appliance product further.