Through development of a few years, manufacturer of Chinese project machine realizes the value of the service gradually, throw many capital and energy to its. Each manufacturer and agent roll out 4S, 5S in succession even 6S concept. Act as agent for example the grand of Beijing Xin grand of product of series of grab of intelligence of the land of country combines limited company of science and technology most antedate to rolled out; of inn of 4S of machine of the first project of Chinese to still have Keyes in addition 2005 inn of Beijing 4S inn, 6S of Guangzhou of 31 heavy industry, 3 establish Chengdu 4S inn to wait a moment. Affect among them bigger is on January 8, 2007, inn of 4S of home of Liu Gong head -- , Sichuan opens with what start project machinery limited company, subsequently and the media coverage that come also is consecutive.
What is 4S concept actually new issue. It is in early introduced China by European car business 1998, it is at first a kind with " quaternity " the car that is core is concessionary management mode, include truckload sale (Sale) , spare parts (Sparepart) , after service (feedback of Service) , information (Survey) . It and relationship of close produce and sale was established between each manufacturer, have shopping environment consciousness of beautiful, brand is strong wait for an advantage. Subsequently by sea Er, associate business of power plant of the nation in waiting and follow the lead of of IT manufacturer place. The follow the lead of of Chinese project machine, had been late actually several years, this also has the place of a few endless maturity among them. Its model behaves the go out of form that is 4S. For example, 4S inn is to promote of manufacturer and agent originally build in all, promote channel integrated competition capability, but between merchant of grain of actual previous generation and information does not share; between agent and manufacturer is to strengthen the science of channel layout to change originally, strengthened the forestall that 4S inn is in place however actually, carry litre of service and component price. Such, it is to promote a service image originally, formed information block and price forestall however finally.
Be worth what carry is, in industry of IT, home appliance, the circumstance of block of 4S inn information and price forestall got be overcominged very well. Besides start earlier, the service is more normative beyond, crucial also to serving the essence of profit to refine an analysis. Namely the manufacturer of project machine and agent must clear up what service project to be able to score gain above all, and how to go scoring gain, just know to should abandon the income that what should receive next, abandon because of this kind and gain bigger profit, build the service brand of Chinese project machine truly.
From the point of the sale gain of market of domestic and international car, 20% truckload, the profit that component supplies is occupied about 20% , and 50% ～ the profit of 60% is the generation in serving a field. Because the production industry of this our country is serving the market to go up to still have very large ascendant space, especially the strong growth of industry of machinery of our country project, for ever since the market brought tremendous development potential. Below the pressure that in Chinese project machine cost elevates ceaselessly, how to want profit to the service, make main task.
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