5. Of solution of whole of product, service offer
Integral solution is to show equipment manufacturer is in project machine sale product while the equipment installation that offers to the client, debug and have sex check and accept, provide operation personnel directly or undertake " of groomed " total service to the operation personnel of the user. Project machine manufacturer has technical skill to groom commonly center, of administrator of the serves personnel and final user operation personnel that assumes pair of manufacturer, agent, equipment and maintenance technology personnel groom.
Of integral solution offer for the client managing energy and cost, can improve the efficiency of project project, optimize the configuration of industry resource, to manufacturer, stabilize and maintained client base, can better faster land is changed to dimensions, standardization develops.
Our country enterprise after the market is managed in the problem of existence
1. Right " hind the market " value level insufficient
Show level, most agent is located in the service surely overall the auxiliary support method of the sale, the service that basically begins basically also is overall guarantee period Wu of to be taken orally. Investigation shows, project machine is overall what the sale occupies specific gravity to pass relatively in agential whole sale big, the agent that has 59 ％ is overall sale place occupies specific gravity to exceed 70 ％ , the project machine agent that relies on a sale to serve creation profit or minority. According to the general view on international, the profit that market place generates after and opposite before the market is compared, scale is 7 ∶ about 3. Be in the United States, market service line of business is known as after " gold property " ; Be in Europe, the market also is the main source that production industry gains profit after. And the range that place of the market after a lot of businesses of our country are not at present clear still covers, return the error that is put on a few understanding even, fail to cause enough take seriously.
2. Management mode is put in malpractice
Homebred equipment agent often should face the dilemma with low profit when beginning a service, manufacturer is led to raise the market to have give an agent the service cost that certain specified amount spends, in guarantee period inside the maintenance that is used at the client, maintain reach fittings to supply, and the fault rate of a little homebred equipment is compared again tall, bring about an agent to enter not apply goes out, devoid enthusiasm. What manage mode all right now is not perfect, make manufacturer, agent and after service are out of line, caused after service market progress is scant. Additionally the service needs high investment, current, manufacturer and the strength that agential service throws are insufficient still.
Additional, after numerous brand controls oneself without guild in the market, devoid management, the market presents initiative, inattentive position, the standardization rate that the network builds low, stability is not tall. Secondhand unidentified clear, value evaluates equipment property right to wait for a reason without lag of standard, market control with certificate of quality, restricting machinery of two manual Cheng badly also to trade the market and the development of the market that rent.
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