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Car manufacturer adjusts market position
From;    Author:Stand originally
After Chinese car market forms situation of contend for hegemony of a large number of heroes, the technology lags behind into the soft costal region that develops to restrict a company, carry out as our country motor vehicle new discharge a standard, already after the foreign capital brand of itch to try and joint-stock brand car amount to mark easily, begin to develop new development space in succession. Analytic personage points out, suffer the Olympic Games and market demand effect, the likelihood is foreign capital brand and joint-stock brand throughout history go all out this year kill a the most intense year. And for still immature to the technology own brand, after doorsill of Beijing field environmental protection rises, company of a few cars will face the awkward situation that exits Beijing.

The market that latent capacity and pressure coexist

Current, discharging a standard newly is in the country before this fiducial admiral discharges Ⅲ limitation is reduced come to be about 50% , compare with photograph of foreign capital brand, own brand car is arranging one part respect exceeding bid always ranks front row, other technology respect also is put in the blemish of different level. In annual the thousands of market temptation of 100 million is driven below, company of our country car goes after crop to ignore the phenomenal common occurance of environmental protection.

The early spring 2008, while own brand faces Beijing to discharge limitation, manufacturing company also felt live unprecedentedly the crisis. Company of production of a car of Guangdong is being accepted when interviewing, express, the company is carried out in new standard before drive by Feburary make give a batch of new cars, face a reporter examine minutely, this company controller expresses, car " basic " accord with Beijing to discharge a standard. Actually, make this plant " not self-confident " of the answer be not only this one enterprise.

Well-known, in car company client, very big one part order originates directly the government is purchased. Because the car is a capital concentrated model industry, the investment that average company uses at fixed assets part is not large, but the distribute of car product is very big however to the demand of capital, strive for a government to purchase the focal point that large sheet still will be henceforth so. The reporter also discovers in interview, at present the domain such as military affairs, guard, officer's car all can see the figure of own brand, and the administrative vehicle of cadre of our country government is main by forestall of masses of north and south, expeditionary the high-end car that waits for a domain to use criterion by German brand occupational. A few officeholder are in suffer when visitting, ever expressed, homebred car is distinguished with entrance car on safety and function not quite, but fuel economy and discharging a standard is the government reduces the main reason that purchases an amount.

Own brand faces double day
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